An International Fashion Label
& Social Media Marketing
An international fashion label's story of leveraging on social media as it expands into a new geography and markets to a new target audience.
The label's design philosophy is to be stylish and practical for the modern woman. Their signature use of lace, embroidery and floral motifs to exude femininity has been recognized in many parts of the world. The brand distributes its collections mainly through departmental stores around the world but retains its own online store.
Since its expansion into Asia, there has been little traction and low brand awareness. The brand will launch its Spring / Summer collection through a series of fashion shows in major Asian cities and wants to use social media to promote their brand.