Social Media Marketing | An International Fashion Label | Vorbly

An International Fashion Label

& Social Media Marketing

An international fashion label's story of leveraging on social media as it expands into a new geography and markets to a new target audience.

 

The label's design philosophy is to be stylish and practical for the modern woman. Their signature use of lace, embroidery and floral motifs to exude femininity has been recognized in many parts of the world. The brand distributes its collections mainly through departmental stores around the world but retains its own online store.

 

Since its expansion into Asia, there has been little traction and low brand awareness. The brand will launch its Spring / Summer collection through a series of fashion shows in major Asian cities and wants to use social media to promote their brand.

The Goals

Market & Consumer Insights

We work with our customers to incorporate business specific information with market insights. Your business can benefit from our market research solutions to gain a better understanding of your market, customers and competitors.

Our Solutions

The Results

"Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo, or update your status, you are contributing to your own digital footprint and brand."

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