What is Social Media Marketing?
Social Media Marketing involves creating and sharing content on social media networks to achieve marketing goals (e.g. brand awareness). Social media marketing includes engaging target audience through posts, comments and likes as well as paid social media advertising.
HOW TO MARKET ON SOCIAL MEDIA?
More than a third of the world actively using social media, social media marketing allows both large and small businesses to reach millions of people. Engaging with your target audience on social media can increase brand awareness and drive referrals. Here are some simple steps to help small businesses implement an effective social media marketing strategy.
Define your social media goals
What do you hope to achieve?
Who is your target audience? And what are their interests?
Which platforms do they use? And how do they use social media?
What is your marketing message?
With over 60 social media platforms to choose from, you need to focus on those that makes sense for your business. For example, a florist can gain brand awareness through Instagram and Facebook. While a B2B business might want to leverage on Twitter and LinkedIn to generate leads.
Write high quality content for social media. Content marketing and social media campaigns are inseparable since people use social media for entertainment. Constantly engage with your target audience by posting interesting content, commenting and liking other posts. Be creative with your social media campaigns and encourage people to share it with their social network.
Build a consistent brand image. Using social media marketing allows you to reach your target audience across a variety of social media channels. Although each social media platform is unique, ensure that your brand identity is consistent and easily recognizable across various channels.
Social Media statistics and performance tracking.