A Fintech's Story of
Search Engine Optimization
This is a story about a fintech startup that helps businesses raise funds through equity crowdfunding.
The startup manages deals in Asia Pacific worth over US$100 million by offering investors various investment options such as equity, convertible bonds, revenue sharing and limited partnerships.
In 2016, the CEO announced his plans to open up the private investments platform to the broader market instead of relying on the current networks.
"In the shorter term, we will continue to learn from market feedback and tweak our platform... In the longer term, there is an opportunity to open up investments to the broader market."
The Goals
Build brand awareness
Engage with potential investors
Drive website traffic
Increase committed
investments
Website Audit Insights
We work with our customers to evaluate the effectiveness of their websites. Your business can benefit from our website audit to understand how well your website is optimized for search engines.
Mobile
optimized website with responsive design
8.9s
page speed was slow compared to best-in-class speed of 3s
Secured
website is encrypted to protect visitors
88
page requests is higher than the average of 30 requests
SEO
website not optimized with meta description
4
Facebook posts for the whole year
Our Solutions
SEO optimize current website's meta description with relevant keywords, reduce page requests from 88 to 25 and page speed from 8.9 to 2.3 seconds.
Leveraged on content marketing. Created 20 investments related articles and post on high authority sites with proper backlinks and anchor texts.
Use social media to engage with target audience. Implemented a 7-day Facebook and LinkedIn marketing campaign to drive brand awareness, website traffic and increase engagement.
The Results
"Search engine marketing and search engine optimization are critically important to online b businesses. You can spend every dollar you have on a website, but it will be for nothing if nobody knows its there."
$5M
incremental committed investments
23%
reduction in website bounce rates
550
daily unique visitors (from organic traffic)
188s
average time spent on website (up from 120s)
17%
increase in referral traffic from backlinks and social media
2.6
webpages viewed per session (up from 1.9 pages)