A T-Shirt Design Company

Search Marketing

An online t-shirt design and printing company is looking for ways to promote its products and services in an increasingly competitive environment.

The company allows customers to customize their t-shirt designs using online tools on their website. They then deliver to customers in United States within a day.

Although the company has well designed website and user-friendly design tool, they are facing intense competition from both local and overseas vendors. They want to reinforce their unique selling proposition of high quality products, easy customization and faster delivery to drive sales.

"We are a company of dreamers. We are not just designing and printing t-shirts, we are helping people make memories.

We started the company from the ground and are constantly improving to deliver higher quality products with faster turnaround times through our easy-to-use online platform."

The Goals

Build brand awareness

Promote products and services

Search Engine Marketing (SEM) to drive sales and increase revenues.

Drive sales of products and services

Market & Consumer Insights

We work with our customers to incorporate business specific information with market insights. Your business can benefit from our website audit and market research solutions to gain a better understanding of your market, customers and competitors.

SEO

website was optimized for search

50%

of marketing budgets are spent on search, 31% on paid and 18% on SEO

25%

increase in click throughs when search marketing is integrated with SEO

$45B

U.S. spending on paid and organic campaigns by 2019

80K

emails of previous customers for email marketing

higher response rates with remarketing ads

Our Solutions

Setup and managed a search marketing campaign using Google AdWords. Including testing of different ad extensions, contextual targeting and various ad copies to achieve higher ROI.

Setup and Manage Search Marketing (SEM) campaigns using Google AdWords.

Setup and managed a remarketing campaign on Google Display Network (GDN) to retarget customers who have previously visited the website with product specific ads.