A T-Shirt Design Company
Search Marketing
An online t-shirt design and printing company is looking for ways to promote its products and services in an increasingly competitive environment.
The company allows customers to customize their t-shirt designs using online tools on their website. They then deliver to customers in United States within a day.
Although the company has well designed website and user-friendly design tool, they are facing intense competition from both local and overseas vendors. They want to reinforce their unique selling proposition of high quality products, easy customization and faster delivery to drive sales.
"We are a company of dreamers. We are not just designing and printing t-shirts, we are helping people make memories.
We started the company from the ground and are constantly improving to deliver higher quality products with faster turnaround times through our easy-to-use online platform."
The Goals
Build brand awareness
Promote products and services
Drive sales of products and services
Market & Consumer Insights
We work with our customers to incorporate business specific information with market insights. Your business can benefit from our website audit and market research solutions to gain a better understanding of your market, customers and competitors.
SEO
website was optimized for search
50%
of marketing budgets are spent on search, 31% on paid and 18% on SEO
25%
increase in click throughs when search marketing is integrated with SEO
$45B
U.S. spending on paid and organic campaigns by 2019
80K
emails of previous customers for email marketing
4X
higher response rates with remarketing ads
Our Solutions
Setup and managed a search marketing campaign using Google AdWords. Including testing of different ad extensions, contextual targeting and various ad copies to achieve higher ROI.
Setup and managed a remarketing campaign on Google Display Network (GDN) to retarget customers who have previously visited the website with product specific ads.
Designed and implemented an email marketing campaign and sent promotional email to 80K existing customers.
The Results
"Search Engine Marketing and Search Engine Optimization are critically important to online businesses. You can spend every dollar you have on a website, but it will be for nothing if nobody knows its there."
25%
increase in revenues after one month
60%
decrease spending on Google AdWords
15%
increase in conversion rates after a month
38%
decrease in cost per acquisition (CPA)
23%
open rate for email marketing
3.25%
click-through rate for email marketing