SEARCH ENGINE OPTIMIZATION
What is Search Engine Optimization?
Search Engine Optimization (SEO) is the process of increasing search engine ranking or PageRank of a website through unpaid or organic search results to increase the number of website visitors.
HOW DOES IT WORK?
How do search engines rank websites? Search engines utilize complex algorithms to factor in information such as keywords, webpage titles, descriptions, links and reputation to derive a PageRank. Factors that influence your website ranking are split into On-Page and Off-Page factors.
On-Page Factors are factors that you can directly control through good content writing, website structure and HTML code. While, Off-Page Factors are influenced by external agents such as visitors, readers, publishers and websites. Both factors are equally important for SEO optimization to be successful.
SEO optimization is perfect for small businesses because it is free. Business owners can optimize their own websites and generate organic traffic by posting high quality content, submitting articles to industry blogs and structuring their websites.