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Southeast Asian Brands Use Social Media To Respond To MasterChef UK's "Crispy" Rendang Comments

Updated: Apr 16, 2018

The recent comments made by a MasterChef UK judge that a contestant's Rendang was "not crispy enough" sparked a social media frenzy across Southeast Asia.

Southeast Asian brands have taken to social media and responded with tongue-in-cheek social media posts. Many of them using hashtags #CrispyRendang, #Rendangate and #RendangIsNotCrispy, to show solidarity with online netizens.

Some of these "Crispy" Rendang campaigns have gone viral, garnering over 27K likes, 20K shares and 1.5K comments. See The Best Social Media Campaigns!

1. IKEA Singapore

The Swedish furniture giant, IKEA, posted a photo of a "Tolerant" wok with the caption, "Tolerates everything. Except 'crispy' rendang."

The wok, priced at $12.90 is "for cooking your meals to perfection, crispy or not."

Absolutely brilliant! And we expect nothing less than a witty IKEA ad.

2. KFC Malaysia

The global fast food chain, KFC, was among the first brands to respond. KFC posted its "NOT RENDANG" ad on Facebook and Instagram depicting a bucket of fried chicken with the caption, "The only thing that should be crispy is our fried chicken".

And.. Even some politicians are getting in on the act. Diplomacy in action!

"Maybe you are confusing rendang chicken with KFC" - Dr Mahathir Mohamad, Former Prime Minister, Malaysia
" is an iconic national dish not to be confused with Indonesian options. It can be or . It is never & should also not be confused with the sometimes served with " - Vicki Treadell, British High Commissioner to Malaysia.

3. Malaysia Airlines

Malaysia's national carrier, joined the social media frenzy by sharing their Nasi Lemak from its in-flight menu on Facebook. Adding the following caption:

"If the crispy conversations have got you craving for some nasi lemak, served with REAL chicken rendang, sambal, boiled egg, ikan bilis and peanuts, just come onboard. Guaranteed NON-CRISPY." - Malaysia Airlines

In case you missed the MasterChef UK "Crispy" Rendang comments...

Here's the video!

For marketers, remember to use social media wisely. When done properly, social media marketing is a powerful tool to reach target audiences, drive engagement and generate leads. Read this article to learn how to avoid social media backlash.

Thanks for reading, this article is in support of the #RendangIsNotCrispy, #CrispyRendang, #Rendangate movement. Cheers!

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