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Powerful Brand Storytelling With 6-Second Videos

In 1986, before bumper ads and sequential storytelling were trendy, The Guardian produced a series of 6-second commercials to tell their brand story.

The Guardian's award-winning 'Skinhead' commercial featured a skinhead guy who appeared to be wrestling a briefcase from a man.

But... when the camera cuts, the unthinkable happens! Watch this video to find out what really happened.

What a relief! The skinhead guy was in fact trying to rescue the man from falling bricks.

The Guardian used this cleverly designed commercial to showcase how perspective matters and their commitment to reporting the full story.

Learn how to effectively use sequential storytelling (6-second videos) to tell your brand story and increase brand awareness and recall.

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