Updated: Apr 18, 2018
Establish your brand with a LinkedIn Business Page. LinkedIn is a social media platform designed for professionals and is especially useful for B2B businesses looking to generate sales leads.
Learn how to create a LinkedIn Business Page with our step-by-step guide.
Why Create A LinkedIn Business Page?
LinkedIn is a great social media network for professionals. If you are selling business-to-business (B2B) solutions, then LinkedIn is your best bet. LinkedIn audiences are more engaged, resulting in better lead generation and conversion rates.
Let's get started and learn how to create a LinkedIn Business Page.
1. Add Your Business Information
Provide information such as your company name and a LinkedIn public URL. The public URL will be used to link other channels (e.g. website) to your LinkedIn business page. Take some time to come up with a URL that is easy to remember.
Note: You need to be the official representative of your company to create a business page to prevent misuse.
2. Upload Your Brand Logo & Cover Image
Add your brand logo and cover image get more visits to your business page. According to LinkedIn, businesses with logo images get 6 times more visits.
Your brand logo will appear when users search for your business and it will also appear on your employees' profiles. Need a brand logo and cover images?
3. Add Company Description
Write a clear, concise and interesting company description by answering the following questions.
What does your company do?
What products and services does your company provide?
What makes your business unique (specialties)?
Who is your target market?
How will you reach your target audience?
Other information (e.g. website URL, company size and industry)
Read our article on effective content writing.
4. List Office Locations
List all office locations to ensure clients and job applicants can find your business. You can add multiple locations and set locations as your main offices.
5. Add Featured Groups
Featured groups are communities related to your business. For example, if you are in the insurance business, add insurance professionals and insurance journals to your page.
6. Link Your Business Page
Promote your LinkedIn page by linking it to your website, marketing emails, newsletters, blog posts and other marketing channels.
Add social media follow and share buttons and make it easy for visitors to visit and follow your LinkedIn business page.
7. Engage Your Employees
Start getting followers by inviting your employees to follow your LinkedIn business page. Employees can be your best advocates and increase engagement on your page.
When employees add your company to their personal profiles, they automatically become followers and can like, comment and share on your business page.
8. Publish and Share Content
The most effective way to attract followers is to create fresh content and post regularly on your LinkedIn business page. Share company news, updates and thought leadership articles. And remember to track key metrics such as impressions, clicks and likes.
9. Promote Your Brand
Use LinkedIn as a marketing tool for your business. Build brand awareness, promote your products and generate leads with LinkedIn Sponsored Content.
Sponsored Content is LinkedIn's form of pay-per-click advertisement. Your native ads will appear in your target audience's news feed. Learn more about LinkedIn Marketing.
Create your LinkedIn Business Page today. With this step-by-step guide, creating a LinkedIn Business Page is easy, fast and free. You can now leverage on LinkedIn to market to your target audience and generate sales leads.
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