How Apple’s "Welcome Home" Ad Was Created Without CGI

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How Apple’s "Welcome Home" Ad Was Created Without CGI

Updated: Apr 6, 2018

Apple's latest "Welcome Home" advertisement to promote its HomePod depicts a woman dancing throughout her apartment as it stretches endlessly in various directions.



Although the advertisement looks like it was created using CGI, it was actually meticulously created on an actual set using hydraulics.


The shape-shifting that you see in the video was actually physically happening in front of the camera. Watch how director, Spike Jonze created this amazing advertisement.




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