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Is Email Marketing Already Dead?

Updated: Apr 2, 2018

With so many ways to reach customers, is email marketing still effective? Should marketers abandon email marketing and spend on other channels like social media?

Over the years, consumer tastes have changed, but email marketing still remains as one of the simplest and most effective marketing methods. In this article, we will share essential statistics on why email marketing is still effective form of communication.

14 Reasons Why Email Marketing Is Still Effective

Customer Reach

  • 269 billion emails were sent in 2017. (from statista)

  • 3.7 billion email users worldwide in 2017. And expected to growth to 4.1 billion by 2021. (from statista)

  • 245 million email users in the U.S. by the end of 2017. And expected to grow to 255 million email users by 2020. (from statista)

Conversion Rates

  • 99% of emails sent were delivered. (from mailchimp)

  • 22% open rate for email marketing. Some industries have more than 25% open rates; sports, photography, videography and hobbies. (from mailchimp)

  • 3.3% click-through rate vs 0.07% for Facebook and 0.03% for Twitter. (from smartinsights)

Customer Behavior

  • 77% of people prefer email for marketing communications. Emails are still seen as the most professional and less intrusive form of online communications. (from marketingprofs)

  • 3.3 hours per day checking personal emails. And is the first thing most people do when they wake up. (from adobe)

Cost Benefit

  • $0.02 per click, compared with $0.25 for Facebook and $3.35 for Google AdWords. Email marketing is perfect for small businesses who want to keep their cost low. (from smartinsights)

Sales & Acquisition

  • 44% of customers who received promotional emails bought at least one item (from marketingprofs)

  • 122% ROI for Email Maketing. Compared to 28% for social media. (from emarketer)

  • 81% of retail professionals indicate that email marketing drives customer acquisition. Compared to 62% for organic search. (from emarketer)

  • 80% of retail professionals indicate that email marketing drives customer retention. Compared to 44% for social media marketing. (from emarketer)


With benefits such reach, effectiveness and costs, email marketing should not be overlooked will be an essential tool for any marketer for years to come. Using email marketing together with other forms of marketing such as social media marketing can enhance the effectiveness of your marketing strategy, increase conversion rates and drive sales. Read our article to learn how to create an effective email marketing campaign.

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