A Global Media Agency
Market Research & Analytics
An international media agency with offices in Chicago and Singapore has plans to expand to other major cities around the world.
They provide creative design, ad production and advertising services for corporations, local businesses and individuals.
The agency wants to understand customers' behavior, competitors’ strategy and how it can position itself for the next 5 years.
"In recent years, the media industry is undergoing disruptive changes with new digital tools and startups emerging...
Our 5 year plan is to embrace digitization, attracting and retaining talent, expanding our global footprint to new geographic areas and providing our clients with innovative solutions.
As such, it is critical to understand our customers, competitors and the market in order to gain market share."
The Goals
Get customer, competitor & industry insights
Determine new markets to expand
Gain market share in existing markets
Market & Consumer Insights
We work with our customers to incorporate business specific information with market insights. Your business can benefit from our market research solutions to gain a better understanding of your market, customers and competitors.
$79B
Google's ad revenue in 2016, driven by paid search and display ads
11%
top 10 major cities will contribute to growth in global ad spend
$27B
Facebook's ad revenue in 2016, driven by social media marketing
51%
of internet usage is on a mobile device
$42B
China's ad spend driven by key players Baidu, Alibaba, Tencent
4X
more engagement on mobile apps compared to mobile web
Our Solutions
Comprehensive market research that included market size, industry trends, key statistics, growth opportunity, SWOT analysis, customer profiles and detailed competitor analysis.
Customized marketing strategy with actionable recommendations for expansion to new markets and geographic locations.
The Results
"Failing to do proper market research can be detrimental for your brand. And companies that perform well are those that do their homework."
$224B
in global digital advertising spend or 38% of total ad spend
14.2%
growth for display video advertisements
6.6%
average YoY growth in total ad spend from 2017 to 2021
67%
of total ad spend by
5 top industries
20
top cities with the most corporate HQ and most conducive for startups
5
closest competitors analyzed in detail