A Cafe's Story
Local Search Optimization
A new café opens in the heart of New York city with rustic décor and serving up artisanal coffee and delicious French pastries.
Launched in early 2017, the café sits in a quiet street with little traffic and is perfect for those who are looking to escape from the hustle and bustle of the city.
However, the owners wanted to drive more in-store traffic to the café especially during weekends.
"When we left our professional careers to pursue our dreams of opening our own little café, we knew the journey would be challenging... Rachel and I were prepared to work through the night to make our dreams a reality.
Since we opened our doors, business has been slow. We were too busy in the kitchen and with the logistics that we had little time to spend on marketing. We want to promote and drive customers to our café, especially on weekends."
Build brand awareness
Drive traffic to the café
Market & Consumer Insights
We work with our customers to incorporate business specific information with market insights. Your business can benefit from our website audit and market research solutions to gain a better understanding of your market, customers and competitors.
search for restaurant info on smartphones before visiting
median income in the neighborhood
search for an outlet within walking or driving distance
of existing customers are freelancers and students
residents were between
20 to 34 years old
Designed a website that is SEO optimized and mobile responsive to provide directions, menu, prices, contacts and reviews.
Local SEO by optimizing website with geo terms (e.g. address, zipcode, local phone number).
Local business listings on YELP, Google Maps, BingPlaces for local search results and customer reviews.
Use social media to engage with target audience. Implemented a 2-week Facebook and Instagram marketing to drive engagement.
"More searches (on mobile devices) are looking for local businesses. Local SEO can help your business stand out in search results and meet an immediate need."
incremental sales after the first month
impressions on social media platforms
daily unique visitors to the website
new Instagram followers in one month
of visitors use mobile website browser
new Facebook followers in one month