A Cafe's Story
Local Search Optimization
A new café opens in the heart of New York city with rustic décor and serving up artisanal coffee and delicious French pastries.
Launched in early 2017, the café sits in a quiet street with little traffic and is perfect for those who are looking to escape from the hustle and bustle of the city.
However, the owners wanted to drive more in-store traffic to the café especially during weekends.
"When we left our professional careers to pursue our dreams of opening our own little café, we knew the journey would be challenging... Rachel and I were prepared to work through the night to make our dreams a reality.
Since we opened our doors, business has been slow. We were too busy in the kitchen and with the logistics that we had little time to spend on marketing. We want to promote and drive customers to our café, especially on weekends."
The Goals
Build brand awareness
Drive traffic to the café
Increase revenue
Market & Consumer Insights
We work with our customers to incorporate business specific information with market insights. Your business can benefit from our website audit and market research solutions to gain a better understanding of your market, customers and competitors.
75%
search for restaurant info on smartphones before visiting
$100k
median income in the neighborhood
65%
search for an outlet within walking or driving distance
50%
residents were
working professionals
54%
of existing customers are freelancers and students
30%
residents were between
20 to 34 years old
Our Solutions
Designed a website that is SEO optimized and mobile responsive to provide directions, menu, prices, contacts and reviews.
Local SEO by optimizing website with geo terms (e.g. address, zipcode, local phone number).
Local business listings on YELP, Google Maps, BingPlaces for local search results and customer reviews.
Use social media to engage with target audience. Implemented a 2-week Facebook and Instagram marketing to drive engagement.
The Results
"More searches (on mobile devices) are looking for local businesses. Local SEO can help your business stand out in search results and meet an immediate need."
53%
incremental sales after the first month
33,500
impressions on social media platforms
1,120
daily unique visitors to the website
1,000
new Instagram followers in one month
70%
of visitors use mobile website browser
150
new Facebook followers in one month