A Photographer's

Rebranding Story

  Timothy is a professional photographer based in Chicago.   In 2014, he started photography career covering events and ad hoc projects through word of mouth.

 

Since then, he has decided to specialize in wedding photography and wants to build an online presence to showcase his portfolio.

 

As the industry becomes increasingly competitive, Timothy believes that a great brand and online platform to engage with his customers is necessary.

"In recent years, I have decided to focus on wedding photography and I want to build a brand that represents it. I hope to build a steady stream of wedding assignments through both word of mouth and online leads."

The Goals

Rebrand the photography business

Understand the wedding photography industry

Create a website to showcase portfolio

Market & Consumer Insights

We work with our customers to incorporate business specific information with market insights. Your business can benefit from our market research solutions to gain a better understanding of your market, customers and competitors.

28,000

weddings per year

in Chicago

65%

of couples use Facebook and Pinterest for wedding planning

5,400

search volume per month for keywords

50%

of couples use smartphones for wedding research

500

wedding photographers with business listings

33%

use at least one mobile app for planning

Our Solutions

Create a brand that will stand out from the competition. Brand name, logo, slogan, fonts and color palette were thoughtfully selected.

Designed a website that is SEO optimized and mobile responsive to showcase portfolio and generate leads.

Leveraged on content marketing. Created a photography blog and writing 20 wedding related articles to increase organic website traffic.

Use social media to engage with target audience. Successfully implemented a 2-week Facebook and Instagram marketing campaign to generate sales leads.

The Results

"Every great brand is like a great story." And social media cannot be overlooked as a channel used for brand building.

$25K

incremental revenue in the first month

50,000

impressions on social media platforms

160

website daily unique visitors

1,500

new Instagram followers in one month

30%

website bounce rate after first month

200

new Facebook followers in one month

MARKETING MADE EASY FOR ALL

WRITE YOUR STORY.