What is Branding?
A process to create and communicate a unique and consistent image of a company or product through advertising, marketing and design.
HOW TO BUILD YOUR BRAND?
Branding is one of the most important aspects of building a business. All businesses, large or small, B2B or consumer can differentiate themselves from their competitors with an effective branding strategy.
Defining your brand is the first step in starting a business and it can be daunting, time-consuming and sometimes costly. We have designed a checklist with five simple questions to help you establish your brand.
What is your company's mission, vision and values?
What are the benefits and features of your products or services?
How do existing and potential customers perceive your brand?
What qualities do you want customers to associate with your brand?
Do you understand your target audience’s needs, preferences and aspirations? If not, conduct comprehensive marketing research to find out.